10 Jul 2017
Discover the three key benefits of collecting customer feedback for your business: increased conversion rates, improved website SEO, and valuable insights into service quality. Learn how more reviews can drive sales and customer satisfaction.
A large volume of customer feedback increases the credibility of your average rating and leads to three advantages for your business.
One prerequisite for successful business is to have good and informative feedback from your customers, and another is to have as much of it as possible. The more you have, the more credible your average rating will be, and the faster you will achieve the following three criteria as a result of customer satisfaction.
It's quite simple: more customer feedback means higher conversion. In the eyes of a buyer, the quantity of honest opinions directly influences the level of trust in the provider or brand. What does this mean for you? Studies show that customer reviews published online increase company sales by at least 18%. The more reviews you have, the higher this percentage can be. The more informative the reviews are, the higher this percentage can be. And last but not least, the better the average rating, the better it will be for your business. All you have to do is show the reviews publicly. Display them wherever you appear: on your website, on search engines where customers look for you, in business premises and in the field, and in all possible advertising materials.
More Feedback = Higher Conversion.
Regularly and consistently incorporating new customer feedback on your website positively impacts its optimization. Search engines love fresh content, and frequent addition of feedback is exactly that – always fresh content for your website. Of course, it goes without saying that the better your website ranks on search engines, the more organic traffic you will receive, which you can then convert into purchases.
More Feedback = Better SEO.
Customer feedback on the execution of your services provides valuable insight into the quality of services rendered and a better understanding of your customers, giving you a starting point for developing or upgrading your offerings. The more information you gather, the better decisions you can make. Improving the customer experience typically results in increased revenue.
More Feedback = Valuable Insight into Customer Experience.
Finally, remember – a lot of feedback sells more services and creates a satisfied customer. Start now and enjoy the fruits of your efforts as soon as possible.