7 Nov 2019
Discover three straightforward and cost-effective strategies to significantly boost customer satisfaction without requiring substantial investments of time or money. Learn how treating each customer as your most important, consistently measuring satisfaction, and monitoring social media can lead to increased loyalty and positive brand advocacy.
Three simple ways to improve customer satisfaction that don't require significant investment in time or money.
You understand that your company's customers must be satisfied. You want to increase their satisfaction, but you don't have the resources or staff to dedicate to it. However, not all methods of raising customer satisfaction are time-consuming and expensive. We highlight three simple ways to improve customer satisfaction that do not require significant investment in time or money.
It's very simple. Treat every single customer as you would want to be treated if you were visiting or calling your own company. Treat them as if they are your company's most important customer. Do your best to genuinely help them. Keep your promises. If you agreed to call them back when the product is in stock or when the colleague they need to speak with returns from vacation, do so. After a purchase or service, thank them sincerely in person and, if possible, on the invoice.
Few dissatisfied customers will return and continue the purchasing process or make repeat purchases from your company. By consistently measuring your customers' satisfaction, you will discover and reduce the possibility of their dissatisfaction in a timely manner, preventing customer churn. Decide on a system with which you can measure customer satisfaction at every step of their purchasing process. Customer satisfaction surveys tell you how satisfied customers are with you and what else you can do to improve their satisfaction. NPS is the question that most quickly identifies dissatisfied customers, as well as the most satisfied ones, whom you can turn into your company's ambassadors.
Social media is an inexhaustible source of information about all sorts of things. It's very likely that a lot of good and bad information about your company is posted there. On average, people visit social media multiple times a day, and it's easiest to write there when someone has disappointed or delighted us. Make an effort to stay updated with these conversations and, if necessary, respond to mentions. Remember – a satisfied customer will return. Don't miss these actionable opportunities to increase your customers' satisfaction.