14 Dec 2017
Learn how customer feedback can significantly benefit your business. Discover 6 key advantages, from improving products and services to boosting customer loyalty and making better business decisions.
Customer feedback provides invaluable insights into customer satisfaction. We've summarized the 6 most important benefits for your business.
Customer feedback gives you a good and realistic insight into how your customers perceive their interactions with your company, products, services, or employees. It guides your company towards potential improvements in the products or services you sell, highlights the importance of your employees' attitude towards their work, and ultimately shows you the path to greater customer satisfaction.
We've summarized the benefits of customer feedback for your business into six main points:
Listening to your customers and their needs is perhaps the only guarantee that you can offer them a product or service that they need and are willing to pay for. During product development or service design, companies often rely on market research, focus groups, and surveys of potential customers, but often forget about it once they enter the market. Customer needs change, and only by knowing what they are at the moment can you sell them something (more). The essence is to know what the customer expects and needs, and to offer it to them. The world's best companies are known for knowing extremely well what customers expect from them, and then offering a product or service that exceeds their expectations. If you manage to keep up with your customers' expectations and needs, you will almost certainly achieve high customer loyalty and beat the competition!
By measuring your customer satisfaction, you can fairly reliably determine whether your products or services meet or even exceed their expectations. By obtaining customer feedback, you can measure their satisfaction with your company. The best way to obtain and measure customer satisfaction is through online questionnaires or mobile applications. If you provide customers with an easy way to rate their experience, which is immediately recorded in a database, you can monitor the movement of your customer satisfaction in real-time.
Improving the customer experience must be the primary goal of obtaining feedback! There is more information, more competitors, and it is easier for customers to switch companies if they believe they will have a better experience elsewhere. If you offer them an excellent experience, they will very likely not think about taking their money to your competitors next time. They will remain loyal to you, recommend you to their friends, and bring you even more revenue. To ensure an excellent customer experience, you must, of course, ask customers what they want, need, and expect, and use this insight.
A satisfied customer is a loyal customer. Obtaining feedback allows you a direct communication channel with your customers. You can find out if they are satisfied or not and resolve any potential issues before customers leave for someone else due to potential dissatisfaction.
The best business decisions are based on actual data, not assumptions. Too often, decisions have been made based on assumptions about what customers will buy, instead of doing so based on actual data about what they need. Customer feedback is golden because it gives you tangible insight into your customers' needs. Consider their voice when making strategic decisions!
Advocates are customers who are extremely satisfied with your offering and are willing to talk about it with their circle of people. They are your strongest marketing weapon. They cost you practically nothing but have a greater effect than any paid advertising. How do you find them? Through feedback, of course. These are the customers who will give you the best ratings and write useful reviews. Find a way to connect with them and strengthen your relationship and their loyalty. Don't hesitate if you have specific (additional) questions for them; they will gladly help you.
Gathering feedback should not be a to-do list item you'll get to when you find time for it. It must become one of your company's priorities. If you want to be successful, you need to know what customers expect from you! Customer opinions are your valuable insight into your customers' thinking. Knowing their expectations will help you develop a product or service that will sell.
Use the Artur system to gather your customers' feedback, which allows for fully automated and continuous collection of feedback from verified customers. Write to us for a free trial: info@artur.com.