8 Jan 2018
Learn how the Artur widget can boost your online store's credibility and sales by showcasing customer satisfaction and reviews. Discover strategic placement ideas to build trust and encourage conversions.
By integrating the Artur widget, you demonstrate credibility and can increase your online store sales.
You collect feedback for two reasons. On one hand, you are interested in what customers actually think about your service and your products. On the other hand, the acquired ratings generate a credibility index; proof of the quality of your services and products that customers are willing to believe. You can demonstrate the value of your credibility index with the Artur widget.
The Artur widget is 'Peer approval' proof of your customers' satisfaction. If you have collected enough ratings using the Artur system that reflect your customers' satisfaction, we have prepared several widgets that you can integrate into your website. In practice, this means embedding a few lines of code into your website so that elements will be displayed in the format below:
The widgets update automatically, always showing the current number of collected reviews and your credibility index. By clicking on the widget, customers are directed to your certification page where they can view the ratings and reviews from your previous customers.
We live in the golden age of online sales. More and more customers are willing to make purchases online. Unfortunately, not all stores are honest and do not operate on principles of excellence. Online shoppers often get burned by shopping at such stores, making purchases and not receiving what they bought, or the purchased products do not meet the quality the customer expected. Customers who have been burned online are distrustful. If they don't know your store or have no experience with you, they often don't decide to buy from you. The Artur widget is proof that you have numerous satisfied customers. It's a kind of seal of credibility that immediately tells a new customer that they can trust you, just as hundreds (thousands) of previous customers trust you.
It makes sense to integrate Artur widgets on critical web pages, i.e., on pages with a high customer 'bounce rate,' or on pages that are key to the purchase.
Your homepage makes the first impression on new customers. The Artur widget in a prominent place on the homepage immediately tells the customer that you are a serious store with many satisfied customers. The Artur widget immediately answers the question in the customer's mind (is this store worth my trust?).
If you sell products that the customer doesn't know or hasn't tried yet, then the reviews from previous buyers serve as proof of the product's quality. You can include 2 elements on the product page:
Online store operators know that the most critical sub-page of an online store is the shopping cart. The percentage of customers who abandon their shopping cart tells you that many customers lose their purchasing interest right before the end and leave without making a purchase. By integrating the widget and stars on the checkout page, you once again communicate to the customer that you are a trustworthy store and that the product they are buying is well-rated by previous customers.
Integrate the Artur widget into your online store when you are satisfied with the average rating achieved and have at least 50 reviews. It is practical proof of trust that customers are willing to believe because it comes directly from your previous customers (peer approval) collected through an independent channel. Take advantage of it and expect a higher percentage of purchases from new customers.