Express market research provided a retail company with insights into the thinking of nearly 500 of their customers in just two days  

Objective:                

                 Validate a sales promotion campaign idea.

Target Audience:     

                  Company's existing customer base (loyalty club and 'opt-in' customers collected via Artur system).

Sample Size:               

      2,500 customers who made a purchase in the last 30 days.

Measurement Method:       

              One-time measurement with an incentive (prize draw).

Generating Responses:      

            Electronic invitations.

Measurement Yield:   

                  17% customer response rate.

Duration:           

                2 days from sending invitations to obtaining a sufficient sample/report.  

Project:

The company wanted to validate an idea for a new sales promotion campaign. Before embarking on a large-scale campaign (and investment), the company sought market validation from its existing customers. We prepared:

• A short survey questionnaire to provide the company with insights into customers' likely reaction to the proposed campaign.
• An incentive (prize draw) to increase the response rate of survey recipients.
• An XLS/CSV file with invitation recipients.

Using the Artur system, a mass invitation tool, we sent personalized invitations to the target audience to participate in the survey/prize draw.

Results:

Within two days, the company received 428 responses (17%). All responses were processed, and the company immediately gained insight into their customers' thinking regarding various aspects of their future sales promotion campaign. Based on the survey results, the company decided not to proceed with the campaign in its current form.