4 Apr 2019
Customer feedback is vital for shaping company perception and encouraging purchases, as it builds trust and provides invaluable insights for improvement.
Customer feedback encourages purchases from potential clients by positively impacting their trust in your company.
Given that 92% of consumers at least hesitate to purchase a product or service that lacks customer reviews, obtaining feedback is crucial for business success. Customers trust what existing customers write about your product (or service). Feedback lets you know what your customers think about your products, services, employees, and your company. This insight is invaluable for identifying and improving potential shortcomings in your business operations.
Publicly displaying customer feedback is key to building trust. This builds trust with your existing and potential customers. It also builds trust with search engines, which will reward you with higher rankings.
In an era saturated with feedback across numerous platforms, maintaining a clear overview of brand perception is a challenge. Monitoring your customers' responses gives you the opportunity to turn negative experiences into positive ones. You'll know exactly what your customers think of you and what you need to improve to enhance their perception of your company. Your prompt response to customer praise, complaints, or concerns will give them the impression that you genuinely care about meeting their needs. Resolving issues is your opportunity to improve your company's reputation in the eyes of your customers. Therefore, it is extremely important to choose a platform for managing feedback that allows for easy overview and management of acquired reviews.