Gathered feedback facts will confirm that greenlighting customer satisfaction management is the only right decision for your company.

Publicly shared feedback influences the purchasing decisions of 93% of consumers. Customers express their opinions in various ways, whether you offer them the opportunity or not. You simply cannot ignore your customers' opinions anymore, which is why actively managing customer satisfaction is the best recipe for a successful business.

Everything a potential customer finds about your company online builds your digital credibility. Publicly shared customer reviews strengthen your social proof and increase the trust of potential buyers. A customer will share their experience if you offer them the opportunity or not. If they don't tell you their opinion, they will write it on social media, forums, or other platforms through which they will reach other consumers. The best approach to control your digital credibility is to actively invite customers to submit reviews about their purchasing experience. It is better for them to trust you with it than to write it on other media, where you might see it too late or never. The following facts about publicly shared feedback will certainly confirm that managing your customers' satisfaction is the right decision: