The Challenge: Capturing the "Post-Purchase" Sentiment

In the fashion world, the relationship with the customer doesn't end at the cash register. AND by Andraž wanted to understand the specific nuances of the shopping experience—from the helpfulness of the staff to the store ambiance. The challenge was finding a way to encourage customers to provide feedback after they had already left the store with their new items.

The Solution: The "Incentivized" QR Loop

Using Artur Retail, AND by Andraž implemented a seamless "Thank You" system.

• The Trigger: Every customer receives a physical "Thank You" note with their purchase.
• The Access: The note features a QR code that leads directly to a mobile-optimized Artur questionnaire.
• The Hook: To show appreciation for their time, customers receive a practical gift (a high-quality microfiber cleaning cloth) as a reward for completing the survey.

How Artur Drives Results

1. High Engagement Rates By offering a small, useful reward and using QR codes, the friction of giving feedback is removed. This results in a much higher volume of data compared to traditional email surveys.

2. Rapid Retail Analysis In fashion retail, trends and customer moods change fast. Artur delivers these insights instantly, allowing management to see exactly how each store is performing on any given day.

3. Building a Community The combination of a "Thank You" note and a physical gift makes the customer feel valued, not just like "another transaction." This builds long-term brand loyalty.

The Outcome

AND by Andraž has successfully turned customer opinions into a strategic asset.

• For the Customer: A quick, easy way to be heard and a nice token of appreciation.
• For the Brand: Deep insights into customer behavior and a motivated, loyal shopping community.